KDL-40W4000U LCD | Sony Bravia KDL-40W4000U

The all new KDL-40W4000U LCD TV from Sony.

The KDL-40W4000U comes with the legendary BRAVIA ENGINE which offers the high picture performance engine used in the latest Sony LCD televisions. An original picture tuning and noise reduction process was developed by Sony to guarantee vivid and high contrast images. The complex noise reduction process enhances low contrast images until they are crisp and realistic, and processes blues, greens and whites within each frame to generate the richness and colour accuracy.

KDL-40W4000U has Live Colour Creation which is a new Sony technology unique to BRAVIA televisions. It delivers 30% wider colour than conventional LCD technology. This results in a release of far deeper and more accurate tones for stunning colour reproduction, exactly as nature intended.

KDL-40W4000U x.v.Colour delivers almost twice as many colours as the full RGB palette. x.v.Colour enables much more realistic images to be presented on-screen, although you'll need to own a High Definition TV to see them at their best.


KDL-40W4000u 24p True Cinema. This mode allows films to be watched as intended by the director for the big screen, at 24 frames per second. Until now, movies watched at home play back 'faster' than they do in the cinema. When a film is shown on TV or sold on DVD it has to be adjusted to be compatible with the PAL format. The difference is that films are shot at a rate of 24 frames per second, whereas standard TV uses 25 frames per second.

Home Page | KDL-40W4000 Spec | KDL-40W4000U | KDL40W4000 Full Spec | KDL-40W4000 Reviews